PixelCraft Proficiency

PixelCraft Proficiency advances participants’ skills in visual art and digital media design, building on the foundational PixelCraft Essential quarter. This hands-on phase focuses on mastering advanced design techniques, software proficiency, and real-world projects to refine expertise, empowering participants to create professional-grade designs across diverse sectors.

Program Overview

Extensive Hands-On Practice: Engage participants in practical, real life assignments encompassing diverse areas such as print media, publishing, packaging, indoor advertisements, outdoo­­r signage, fashion, apparel, jewellery design and corporate branding.
Advanced Techniques Application: Equip participants with the expertise to employ advanced techniques acquired from the prerequisite quarter, focusing on Adobe Illustrator, Photoshop, Indesign, Inkscape, GIMP and Canva for comprehensive project development.
Portfolio Development: Encourage partic pants to build an inspiring portfolio and practical files showcasing their proficiency in applying various software tools and tech iques to create impactful visual designs across multiple domains.
Real-Life Practical Assignments: Provide opportunities for participants to work on practical, industry relevant assignments, mimicking real world scenarios, thereby preparing them for professional endeavours.
Specialized Project Development: Guide participants in developing specialized projects tailored to specific industries or design sectors, fostering creativity, innovation and adaptability in design execution.
Preparation for Real-Life Work or Projects: Equip participants with the practical expertise and confidence to undertake real-life design projects or work assignments upon completion of the quarter.
Exploration of Color Science in Design: Educate participants on the science of colors in design, emphasizing their psychological impact, effective color compositions and proportions to create visually appealing and impactful designs.

Participants Completing PixelCraft Essential (First Quarter): Those who have completed the foundational Pixel Craft Essential quarter and are eager to advance their skills and practical knowledge in visual art and digital media design.
Aspiring Designers Seeking Advanced Training: Individuals aspiring to deepen their understanding and application of design principles and software tools used in various design aspects, spanning print media, publishing, packaging, advertising, fashion, branding and more.
Professionals Expanding Their Skill Set: Professionals from design related industries or diverse sectors aiming to augment their existing skills and expertise in computer graphics, digital media, or visual communication.
Creative Enthusiasts and Graduates: Graduates or individuals with a creative inclination seeking to explore specialized techniques and gain hands-on experience in diverse design domains.
Career Changers and Creative Entrepreneurs: Individuals transitioning careers or entrepreneurs exploring the creative de-sign landscape, keen on acquiring advanced skills for potential business ventures or career shifts.

Advanced Design Techniques: Participants will gain proficiency in advanced design techniques, including intricate graphic design elements, advanced typography, layout design principles and advanced software functionalities.
Comprehensive Software Mastery: Through hands on learning experiences, participants will deepen their understanding & proficiency in software such as Adobe Illustrator, Photoshop, InDesign, Inkscape, GIMP and Canva utilizing them for complex design projects.
Real-life Practical Assignments: Engaging in real-life projects and assignments for print media, packaging, branding and other design aspects. Participants will apply acquired skills to solve design challenges and produce high quality visual content.
Portfolio Enhancement: Participants will develop a more extensive & diverse portfolio showcasing their ability to create professional grade designs, thereby strengthening their credentials for future career opportunities.
Preparation for Professional Design Work: By the end of this quarter, participants will have the necessary expertise and confidence to undertake real life design projects or work assignments, equipped with a blend of technical proficiency & creative skills essential for success in the visual art and digital media industry.

Program Curriculum

Session 1-2: Introduction to Print Media

  • Overview of Print Media Landscape
  • Historical Perspective
  • Current Trends and Technologies

Session 3-4: Design Principles for Print

  • Typography and Layout
  • Color Theory in Print
  • Image Selection and Editing

Session 5-6: Print Production Techniques

  • Printing Processes and Technologies
  • Materials and Finishing Options
  • Quality Control in Print Media

Session 7-8: Practical Application

  • Hands-on Design Projects
  • Print Production Simulation
  • Critiques and Feedback

Session 1-2: Understanding Publishing

  • Evolution of Publishing Industry
  • Digital Publishing Trends
  • Publishing Platforms and Formats

Session 3-4: Content Creation for Publishing

  • Writing for Different Audiences
  • Multimedia Integration
  • Editorial Guidelines

Session 5-6: Layout and Design in Publishing

  • Page Layout Software
  • Interactive Design Elements
  • Balancing Aesthetics and Functionality

Session 7-8: Practical Publishing Projects

  • Creating Sample Publications
  • Digital Publishing Simulations
  • Collaboration and Editing

Session 1-2: Introduction to Indoor Advertising

  • Types of Indoor Advertising
  • Design Considerations
  • Targeting Specific Audiences

Session 3-4: Indoor Advertising Design Principles

  • Visual Hierarchy
  • Effective Messaging
  • Incorporating Branding

Session 5-6: Material Selection and Production

  • Substrates and Materials
  • Printing Techniques
  • Installation and Display

Session 7-8: Indoor Advertisements Practical Projects

  • Creating Indoor Ad Campaigns
  • Visualization and Mockups
  • Project Presentations

Session 1-2: Outdoor Signage Fundamentals

  • Types of Outdoor Signage
  • Design Challenges and Opportunities
  • Regulations and Compliance

Session 3-4: Outdoor Signage Design Strategies

  • Visibility and Legibility
  • Branding in Outdoor
  • Environments
  • Environmental Considerations

Session 5-6: Material Selection and Durability

  • Weather-resistant Materials
  • Sustainable Signage
  • Maintenance Planning

Session 7-8: Outdoor Signage Practical Projects

  • Designing Signage Solutions
  • Outdoor Mockups and Prototypes
  • Client Interaction Skills

Session 1-2: Introduction to Fashion Design

  • Fashion Industry Overview
  • Current Trends and Influences
  • Role of Design in Fashion

Session 3-4: Apparel Design Principles

  • Fabric Selection and Textures
  • Sketching and Prototyping
  • Fashion CAD Tools

Session 5-6: Introduction to Jewellery Design

  • Historical Context
  • Materials and Techniques
  • Cultural Influences

Session 7-8: Jewellery Design Principles

  • Conceptualization and Sketching
  • 3D Modelling for Jewellery
  • Prototyping Techniques

Session 1-2: Corporate Branding Essentials

  • Importance of Branding
  • Brand Identity Elements
  • Building a Consistent Brand Image

Session 3-4: Logo Design and Brand Marks

  • Principles of Logo Design
  • Brand Marks and Symbols
  • Creating Memorable Logos

Session 5-6: Branding Collateral

  • Business Cards, Letterheads, etc.
  • Brand Guidelines
  • Consistency in Branding Materials

Session 7-8: Corporate Branding Practical Projects

  • Designing Branding Materials
  • Client Brief Interpretation
  • Branding Pitch Simulation