Hands-on Training from Experts

Practical Training Program on
Search Engine Optimization

Gain essential SEO skills with our hands-on training program, designed to improve website visibility, boost organic traffic, and enhance search engine rankings. Learn effective techniques and strategies to optimize your website and master SEO principles for successful campaigns.

Program Features

Purpose of Course

The purpose of this practical training program on Search Engine Optimization (SEO) is to equip participants with the necessary skills and knowledge to improve website visibility, drive organic traffic, and enhance search engine rankings. Through hands-on exercises and comprehensive modules, participants will learn various SEO techniques and strategies to effectively optimize websites and align them with search engine algorithms. This course aims to provide a solid foundation in SEO principles and empower participants to implement successful optimization campaigns.

Who can join this course?

This course is ideal for marketing professionals, website owners, bloggers, entrepreneurs, and anyone interested in enhancing their digital marketing skills. Whether you are a beginner or have some experience with SEO, this practical training program will provide valuable insights and hands-on experience to help you improve website visibility and drive organic traffic.
Anyone with an interest in Search Engine Optimization (SEO) and a desire to learn practical skills can join this course. Here are the specific individuals who can benefit from it:

  • Web Designers
  • Digital Marketers
  • Entrepreneurs and Small
  • Business Owners
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Pre-requisites for Participation

Participants should have a basic understanding of web technologies and familiarity with general computer usage. No prior experience with domain registration, hosting, WordPress, or Elementor is required, as the course covers these topics from an introductory level. A willingness to learn, experiment, and apply the knowledge gained throughout the course is essential.

The objectives of this course are as follows

  • Understand the fundamentals of SEO and its role in digital marketing.
  • Learn effective keyword research techniques to identify relevant search terms.
  • Master on-page optimization strategies for improved website performance.
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Course Curriculum

The course schedule and topics to be covered are as follow:

  • Understanding the importance of SEO
    Introduction to search engine ranking fac-tors
  • Keyword research techniques and tools
  • Identifying relevant keywords and search terms
  • Practical Exercise: Conduct keyword rese-arch and identify target keywords for a sample website.
  • Optimizing meta tags, titles, and descriptions
  • Improving website structure and navigation
  • Optimizing URLs and internal linking
    Creating SEO-friendly content and headings
  • Practical Exercise: Implement on-page op-timization techniques on a sample web page.
  • Introduction to off-page optimization
  • Guest blogging and article submissions
  • Social bookmarking and directory submissions
    Building high-quality backlinks
  • Practical Exercise: Conduct a link building exercise by submitting guest blog posts or obtaining backlinks from reputable sources.
  • Targeting local audiences and optimizing for local search
  • Local business listings and reviews
  • Mobile optimization techniques
  • Ensuring a seamless user experience across different devices
  • Practical Exercise: Optimize a sample website for local search and ensure mobile responsiveness.
  • Understanding technical aspects of SEO
  • Website speed optimization
  • Mobile responsiveness and usability
  • Website crawlability and indexability
  • Practical Exercise: Perform a technical SEO audit and make necessary improvements to enhance website performance.
  • Introduction to SEO analytics tools
  • Monitoring website performance and traffic
  • Measuring key SEO metrics
  • Creating SEO reports and insights
  • Practical Exercise: Analyze website data using SEO analytics tools and generate a comprehensive SEO report.
  • Aligning content marketing with SEO strategies
  • Writing compelling and SEO-friendly content
  • Optimizing multimedia elements for search engines
  • Strategies for engaging users through content
  • Practical Exercise: Create SEO-optimized content for a specific target keyword and incorporate multimedia elements.
  • E-commerce SEO techniques
  • Optimizing product pages and categories
  • Increasing conversions and improving user experience
  • Managing SEO for online stores
  • Practical Exercise: Optimize product pages and implement strategies to improve the SEO performance of an e-commerce website.
  • Structured data and schema markup
  • Featured snippets and rich snippets
  • International SEO considerations
  • Staying updated with algorithm changes
  • Practical Exercise: Implement structured data and optimize a web page to appear in featured snippets.
  • Best practices for on-going SEO maintenance
  • Adapting to algorithm updates
  • Avoiding black-hat SEO techniques
  • Ensuring ethical SEO practices
  • Practical Exercise: Develop an SEO maintenance plan and create a code of ethics for SEO practices.

Expected outcome from participants

Whether you’re a small business owner, a marketer, a freelancer, or an individual looking to promote your own brand, this course can provide you with the foundational knowledge and practical skills to leverage Google Ads effectively. By understanding how to create compelling ads, target the right audience, optimize campaigns, and measure results, you’ll be better equipped to maximize the impact of your advertising efforts.

Note:

  • This is a basic outline to help you get started with Google Ads. It’s essential to continue learning and adapting your strategies based on your specific goals and industry. Google also provides its own learning resources and certifications that you can explore for more in-depth knowledge.
  • The participants are recommended to have their own Google Ad account for better outcome.

Tuition & Investment

Enrollment AmountRegistration AmountNo. of Installments
Rs. 500.00Rs. 6500.00--
Total AmountRs. 7000.00
Fee w.e.f. June 2024 | This fee structure is for limited time and subject to revised up

Schedule and Enrollment

Monday to Friday | 5 Days a Week Classes | Weekdays

Limited Seats | Apply Now

Rs. 7000.00

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