Hands-on Training from Experts
Foundation Training in
Google Advertisements
Master the Google Ads platform with this course and gain the skills to create, manage, and optimize effective ad campaigns. Learn to promote your products or services with confidence and measurable success.
Program Features
- Max Students: 10
- Duration: 2 Weeks
- Practical Training
- Certificate after Completion
- Pace: Fast Track
- Investment: 6500.00
Purpose of Course
The purpose of this course is to provide participants with a comprehensive understanding of the Google Ads platform and equip you with the knowledge and skills needed to create and manage effective advertising campaigns. The outcome of completing this course would be the ability to plan, set up, optimize, and track Google Ads campaigns to promote your own products or services.
Who can join this course?
This course is suitable for a variety of individuals, including:
Anyone who is interested in learning how to use Google Ads to advertise their business, products, or services can join this course. It is suitable for beginners who have little to no experience with Google Ads but want to start using the platform to reach their target audience and achieve their marketing goals. The following people can take benefit out of this course:
Anyone who is interested in learning how to use Google Ads to advertise their business, products, or services can join this course. It is suitable for beginners who have little to no experience with Google Ads but want to start using the platform to reach their target audience and achieve their marketing goals. The following people can take benefit out of this course:
- Marketing Professionals: Individuals wor-king in marketing roles who want to en-hance their knowledge and skills in online advertising, specifically focusing on Google Ads.
- Small Business Owners: Entrepreneurs and small business owners who want to effectively promote their products or ser-vices online and learn how to leverage Goo-gle Ads to drive targeted traffic and generate leads.
- Marketing Professionals: Professionals already working in the field of marketing, who want basic knowledge of Google Adver-tising, gain an understanding of its features.
Prerequisites for participation
The participant must have skill to craft compelling ad copies and creatives that drive engagement. The participant must know specifications of graphics and video ads for Google platform.
- Basic business literacy and familiarity with advertising.
- Understanding of online advertising concepts and terminologies.
- Familiarity with Google products and services, such as Google Ads.
- Basic knowledge of advertisement principles and target audience segmentation.
The objectives of this course are as follows
- Gain a comprehensive understanding of Google Ads and its various features
- Learn how to create ad campaigns that align with business goals.
- Learn the art of keyword research and selec-tion for optimal ad targeting.
- Understand bidding strategies and ad visibi-lity within budget constraints.
- Explore advanced features, such as remar-keting and audience segmentation.
- Discover techniques to analyze campaign performance to optimize ad spend.
- Gain insights into ad campaign management and various practices.
- Acquire the ability to monitor and track ad performance using analytics tools.
Course Curriculum
The course schedule and topics to be covered are as follow:
- Overview of Google Ads platform and its benefits
- Understanding the different ad formats and campaign types
- Exploring the Google Ads interface
- Importance of keyword research in Google Ads
- Tools and techniques for finding relevant keywords
- Building keyword lists and organizing them into ad groups
- Writing compelling ad headlines and descriptions
- Ad copy best practices
- Understanding ad extensions and their benefits
- Setting up campaign parameters (budget, bidding strategy, etc.)
- Defining target audience demographics, lo-cations, and interests
- Using advanced targeting options like re-marketing and custom intent audiences
- Organizing ad groups and keywords effectively
- Understanding Quality Score and its impact on ad performance
- Monitoring and optimizing ad performance through ad group-level adjustments
- Setting up conversion tracking for website actions
- Analyzing campaign performance metrics (click-through rate, conversion rate, etc.)
- Using Google Analytics to gain insights and optimize campaigns
- Need of Structure
- Exploring the Google Display Network (GDN)
- Creating effective display ads and banners
- Implementing remarketing campaigns to reach past website visitors
- Introduction to YouTube Ads and video campaign types
- Creating engaging video ads
- Targeting options for video campaigns
- Setting up Google Merchant Center and pro-duct feeds
- Creating and optimizing Shopping campaigns
- Managing product groups and bidding str-ategies
- Analyzing campaign data and identifying areas for improvement
- Implementing A/B testing for ad variations
- Exploring advanced strategies like ad sche-duling, ad customizers, and dynamic search ads
Tuition & Investment
| Enrollment Amount | Registration Amount | No. of Installments |
|---|---|---|
| Rs. 500.00 | Rs. 6500.00 | -- |
| Total Amount | Rs. 7000.00 | |
Fee w.e.f. June 2024 | This fee structure is for limited time and subject to revised up
Schedule and Enrollment
Monday to Friday | 5 Days a Week Classes | Weekdays