MotionCraft Essential is an essential component of our program, aligning with the industry’s demand for proficient video editors and motion graphics designers. It empowers participants to master various video editing software, fostering their ability to create compelling audio-visual content for different purposes, thereby expanding their professional capabilities in the realm of digital media design. The aim of this quarter is to fulfills following objectives:

• Introduction to Video Editing: Provide a comprehensive understanding of video editing principles, techniques, and tools, with a primary focus on software such as Adobe Premiere Pro and After Effects.
• Exploration of Open-Source Video Editing Software: Familiarize participants with open-source video editing software, including DaVinci Resolve, Shotcut, OpenShot, Kdenlive, Natron, Audacity, and Ardour, emphasizing their functionalities for video editing and motion graphics.
• Development of Engaging Audio-Visual Content: Enable participants to create compelling audio-visual content, such as commercials for social media, product advertisements, short documentaries, and event videos, to enrich their portfolio.
• Projects for Social Enterprises, NGOs, and Corporates: Engage participants in real-life projects catering to social enterprises, non-governmental organizations (NGOs), educational institutions, and corporates. These projects aim to apply acquired skills in crafting impactful visual narratives for diverse purposes.
• Enhancement of Motion Graphics Skills: Introduce participants to motion graphics, imparting knowledge on how to incorporate visual effects into video content, elevating its impact and engagement.

MotionCraft Essential caters to individuals who possess a foundational understanding of visual design principles and software tools and are eager to expand their expertise into video editing, motion graphics and the creation of impactful audio-visual content. It serves as a platform for participants to elevate their skills and craft engaging narratives through video, meeting the growing demands of the digital media landscape.
MotionCraft Essential, being an advanced phase within our Professional Certification Program in Visual Art and Digital Media Design, is ideally suited for individuals who have successfully completed the prerequisite quarters. This quarter is specifically tailored for:

• Participants Completing Preceding Quarters: Individuals who have completed the foundational and intermediate quarters (such as PixelCraft Essential and PixelCraft Proficiency) and are seeking to advance their skills in video editing, motion graphics and audio-visual content creation.
• Aspiring Video Editors and Motion Graphics Designers: Individuals aspiring to specialize in video editing, motion graphics and the creation of engaging audio-visual content for diverse industries and purposes.
• Digital Media Professionals Seeking Skill Diversification: Professionals in the field of digital media, graphic design or related industries looking to diversify their skill set and delve into the realm of video editing and motion graphics.
• Creative Enthusiasts Eager to Expand Their Expertise: Individuals with a keen interest in audio-visual content creation, aspiring to enhance their knowledge and capabilities in video editing and motion graphics design.
• Content Creators and Marketing Professionals: Professionals involved in content creation, social media management, marketing or advertising, aiming to acquire skills for producing engaging audio-visual content for their respective platforms and campaigns.

MotionCraft Essential focuses on honing participants’ abilities to transform ideas into captivating audio-visual narratives, thereby positioning them to meet the increasing demand for high-quality multimedia content across various industries and platforms. We expect from participants following outcome:

• Proficiency in Video Editing Tools: Participants will gain proficiency in various video editing software such as Adobe Premiere Pro, After Effects as well as open-source tools like DaVinci Resolve, Shotcut, OpenShot, Kdenlive, Natron, Audacity and Ardour. They will learn essential techniques for editing, enhancing, and refining video content.
• Mastery of Motion Graphics Techniques: Through this quarter, participants will acquire a fundamental understanding of motion graphics, learning to incorporate animation, effects and visual enhancements into their video projects to elevate their visual storytelling.
• Creation of Engaging Audio-Visual Content: Participants will be able to develop diverse audio-visual projects including social media commercials, product advertisements, short documentaries and event videos. These projects will serve as tangible evidence of their proficiency in crafting impactful multimedia narratives.
• Real-Life Project Experience: Engaging in projects for social enterprises, NGOs, educational institutions and corporates. participants will apply their acquired skills to produce compelling visual content tailored to specific purposes, industries or causes.
• Enhanced Portfolio and Professional Readiness: By the end of this quarter, participants will have expanded their skill set to encompass video editing, motion graphics and audio-visual content creation, significantly enriching their portfolios and preparing them for careers as proficient video editors and motion graphics designers in the digital media field.