AutomationAdvantage

Streamlining Digital Workflows

Welcome to AutomationAdvantage! In this quarter, you will explore the transformative power of automation in digital marketing. From mastering workflow automation tools to optimizing email and social media strategies, this program will equip you with the skills to streamline operations, boost productivity, and drive remarkable results, freeing you to focus on strategic growth initiatives.

Program Features

Overview

Curriculum

Tuition & Investment

Schedule and Enrollment

Start for another important milestone to unlock the potential of automation in revolutionizing your digital marketing endeavors. In this quarter, focus is to equip you with the essential skills and insights needed to harness the power of automation effectively.

In today’s fast-paced digital ecosystem, efficiency is paramount. That’s why we’re committed to guiding you through the intricacies of automation, from understanding the fundamentals to mastering advanced techniques. Our goal is simple yet profound: to empower you to streamline your digital workflows, boost productivity, and achieve remarkable results.

Throughout this quarter, we’ll delve into a myriad of topics, including the utilization of cutting-edge automation platforms, the optimization of email and social media strategies, and the implementation of workflow automation tools. By immersing yourself in these concepts, you’ll not only save precious time and resources but also gain the freedom to focus on strategic endeavors that propel your business forward.

At the heart of AutomationAdvantage lies a dual intention and purpose. We aim to empower you to navigate the dynamic digital landscape with confidence, armed with the transformative capabilities of automation. Moreover, we strive to provide you with a comprehensive toolkit that empowers you to optimize your digital workflows, driving efficiency, accuracy, and ultimately, unparalleled success in your digital marketing endeavors.

Get ready to begin a journey into the realm of automation. Together, let’s unleash the full potential of AutomationAdvantage and redefine the way you approach digital marketing.

Intention

The intention behind the AutomationAdvantage quarter is to empower individuals to leverage the transformative capabilities of automation within their digital marketing efforts. Recognizing the ever-evolving nature of the digital landscape and the constant pressure to achieve more with limited resources, our aim is to equip participants with the knowledge, skills, and tools necessary to streamline their workflows and maximize efficiency. By focusing on automation, we seek to alleviate the burden of repetitive tasks, allowing individuals to redirect their time and energy towards strategic initiatives that drive significant business growth.

Purpose

The purpose of the AutomationAdvantage quarter is twofold. Firstly, it aims to provide participants with a comprehensive understanding of automation principles and technologies, enabling them to design and implement automated processes effectively. Through a combination of theoretical learning and practical exercises, participants will gain the ability to optimize their digital workflows, improve accuracy, and boost productivity across various marketing channels. Secondly, the purpose is to equip participants with a competitive edge in the digital marketing landscape. By mastering automation, individuals can deliver exceptional results with minimal manual effort, positioning themselves and their organizations for success amidst fierce competition. Ultimately, the purpose is to empower individuals to navigate the digital realm with confidence, driving efficiency, innovation, and ultimately, sustainable growth.

Objectives of AutomationAdvantage Quarter:

The prime objective of this quarter is that participants develop themselves as proficient automation specialist and capable to transform digital marketing workflow for measurable success.

Grasp the core principles of marketing automation: Gain a solid understanding of what marketing automation entails, its various benefits, and how it can be applied across different digital marketing channels.
Navigate the marketing automation landscape: Explore a range of popular marketing automation platforms (MAS) to identify the most suitable tool for your specific needs.
Master the art of crafting automated workflows: Learn how to build effective workflows using drag-and-drop builders, leveraging triggers and actions to automate repetitive tasks.
Leverage email automation for increased engagement: Explore strategies for creating automated email sequences that nurture leads, trigger abandoned cart recovery emails, and personalize welcome messages.
Automate social media management: Discover tools and techniques for scheduling social media posts, automating responses to comments and messages, and streamlining your social media presence.
Unify your tools with integration platforms: Learn how to utilize integration platforms like Zapier and Pabbly Connect to seamlessly connect your marketing automation tools and streamline your workflow.
Harness the power of Google Sheets: Explore how to integrate your marketing automation platform with Google sheets for powerful data analysis and reporting. (Optional) Explore the potential and limitations of integrating WhatsApp Business API for marketing communication, considering regulations and restrictions.
Implement advanced automation techniques: Dive deep into lead scoring and segmentation techniques, creating dynamic landing pages, automating form submissions, and streamlining webinar and event management.
Measure and optimize your automated campaigns: Learn how to utilize built-in analytics dashboards to track campaign performance, conduct A/B testing for continuous improvement, and implement automated reporting tools for data-driven decision making.
Explore the future of marketing automation: Uncover how Artificial Intelligence (AI) is transforming marketing automation through content creation, personalization, and predictive analytics.
Navigate the ethical considerations of automation: Develop a critical understanding of ethical implications associated with marketing automation, with a focus on data privacy and user experience.
Learn from real-world success stories: Analyze case studies of successful marketing automation campaigns across different industries to gain valuable insights and best practices.

Curriculum

Code	Course Name	Program	Duration
AA01	Foundational Concepts	AutomationAdvantage	2 weeks
AA02	Automation Workflows & Tools	AutomationAdvantage	2 weeks
AA03	Integration & Data Management	AutomationAdvantage	2 weeks
AA04	Advanced Automation Techniques	AutomationAdvantage	2 weeks
AA05	Campaign Measurement & Optimization	AutomationAdvantage	2 weeks
AA06	The Future of Marketing Automation	AutomationAdvantage	2 weeks

AA01: Foundational Concepts

Introduction to Marketing Automation: Define marketing automation, its benefits, and applications in various digital marketing channels.
Marketing Automation Landscape: Explore different marketing automation software (MAS) platforms (e.g., HubSpot, ActiveCampaignand Mailchimp).
Customer Journey Automation: Understand the concept of customer journeys and how automation can personalize the experience across touchpoints.

AA02: Automation Workflows & Tools

Building Automated Workflows: Introduce drag-and-drop builders for creating automated workflows based on triggers and actions.
Email Marketing Automation: Explore automated email sequences for nurturing leads, triggered emails for abandoned carts, and personalized welcome emails.
Social Media Automation: Learn about scheduling social media posts, automating responses to comments and messages using tools.

AA03: Integration & Data Management

Introduction to Integration Platforms: Introduce Zapier and Pabbly Connect, demonstrating how they connect various marketing tools.
Google Sheets Integration: Showcase how to connect marketing automation tools with Google Sheets for data analysis and reporting.
WhatsApp Business API Integration (Optional): Explore the possibilities and limitations of integrating WhatsApp Business API for marketing communication (consider regulations and restrictions).

AA04: Advanced Automation Techniques

Lead Scoring & Segmentation: Learn how to automate lead scoring based on user behavior and segment contacts for targeted campaigns.
Landing Page & Form Automation: Explore creating dynamic landing pages and automating form submissions for lead capture and nurturing.
Webinars & Event Automation: Learn how to automate webinar registrations, reminders, and follow-up emails using marketing automation platforms.

AA05: Campaign Measurement & Optimization

Marketing Automation Analytics: Explore built-in analytics dashboards within marketing automation platforms.
A/B Testing for Automation: Learn how to A/B test different elements of automated campaigns (e.g., email subject lines, call to action buttons) for optimization.
Reporting & Attribution: Discuss automated reporting tools and multi-touch attribution models for measuring the success of marketing automation campaigns.

AA06: The Future of Marketing Automation

Artificial Intelligence (AI) in Marketing Automation: Explore how AI is being used in marketing automation for tasks like content creation, personalization, and predictive analytics.
Ethical Considerations in Automation: Discuss the ethical implications of marketing automation, such as data privacy and user experience.
Case Studies & Best Practices: Explore real-world case studies of successful marketing automation campaigns across different industries.

Additional Resources

Include hands-on exercises and assignments throughout the course to solidify learning.
Encourage students to explore free trials or demo versions of popular marketing automation platforms.
Provide opportunities for guest lectures from marketing automation professionals.
Remember, this is a sample curriculum, and you can adjust the content based on the specific learning objectives and software you choose to focus on.

Possible Outcome of AutomationAdvantage quarter:

Upon completing the AutomationAdvantage quarter, participants can expect to emerge with a comprehensive skill set in automation technologies, enabling them to streamline digital workflows, boost productivity, and achieve outstanding results in their digital marketing efforts. They will gain the ability to design and implement efficient, scalable workflows that drive strategic growth, positioning themselves and their organizations for success in today’s competitive digital landscape.

Enhanced Efficiency: Participants will emerge from the AutomationAdvantage quarter with the ability to streamline their digital workflows, significantly reducing time-consuming manual tasks and increasing overall efficiency.
Increased Productivity: By mastering automation techniques, participants will be equipped to handle larger volumes of work in less time, allowing them to accomplish more and achieve higher levels of productivity in their digital marketing endeavors.
Improved Accuracy: Automation tools can help eliminate human errors often associated with repetitive tasks. Participants will learn how to leverage automation to ensure greater accuracy and consistency in their digital workflows, leading to higher-quality outputs.
Strategic Focus: With automation handling routine tasks, participants will have more time to focus on strategic initiatives that drive business growth. This includes activities such as analyzing data, refining marketing strategies, and exploring new opportunities for innovation.
Competitive Advantage: By embracing automation, participants will gain a competitive edge in the digital marketing landscape. They will be better equipped to adapt to changing market conditions, respond to customer needs more efficiently, and stay ahead of competitors who rely solely on manual processes.
Scalability: Automation allows processes to be scaled up or down easily to accommodate changes in workload or business growth. Participants will learn how to design automated workflows that are flexible and scalable, enabling them to adapt to evolving business needs.
Cost Savings: Automating repetitive tasks can lead to significant cost savings by reducing the need for manual labour and minimizing the risk of errors. Participants will learn how to identify opportunities for automation that deliver tangible cost benefits to their organizations.
Enhanced Customer Experience: Automation can be used to deliver personalized and timely interactions with customers across various digital channels. Participants will explore how automation can be leveraged to enhance the customer experience, driving engagement, loyalty, and satisfaction.
Data-Driven Decision Making: Automation generates valuable data that can be used to inform decision-making processes. Participants will learn how to harness the insights generated by automation tools to make informed decisions and optimize their digital marketing strategies for better results.
Professional Growth: By mastering automation technologies and techniques, participants will enhance their skill sets and become more valuable assets to their organizations. The knowledge gained during the AutomationAdvantage quarter will contribute to their professional growth and development in the field of digital marketing.

List of tools, techniques and technologies covered during this quarter:

Zapier
Pabbly Connect
Google Sheets
WhatsApp Business API
HubSpot

Enrollment Amount	Registration Amount	No. of Installments
Rs. 500.00	Rs. 39,500.00	--
Total Amount		Rs. 40,000.00

Fee w.e.f. June 2024 | This fee structure is for limited time and subject to revised up

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Streamlining Digital Workflows

Program Features

Intention

Purpose

Objectives of AutomationAdvantage Quarter:

Curriculum

Additional Resources

Possible Outcome of AutomationAdvantage quarter:

List of tools, techniques and technologies covered during this quarter:

Tuition & Investment

Schedule and Enrollment

Limited Seats | Apply Now

Rs. 40,000.00

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Important

ITSIT Approvals

Membership

Regional Office & Ludhiana Chapter